How Much Should a Small Business Website Cost?

If you’re a small business owner looking to establish an online presence, one of your first questions is likely: How much should a small business website cost? The answer isn’t one-size-fits-all. The cost of a website depends on various factors, including the complexity of the design, the features you need, and whether you hire a professional or use DIY website builders. Let’s break down the costs and what you can expect at different price points.

DIY vs. Professional Development

There are two main ways to build a website: do it yourself (DIY) or hire a professional. Each comes with its own costs and benefits.

DIY Website Builders ($10 – $50/month)

If you’re on a tight budget and comfortable with technology, website builders like Wix, Squarespace, and WordPress.com offer an affordable way to create a website. Typical costs include:

• Domain name: $10 – $20 per year
• Hosting: Included in most builders
• Templates & Themes: Free to $100 (optional premium templates)
• Plugins & Apps: Free to $50 per month (depending on functionality)

This option is best for businesses that need a simple site and don’t require advanced customization.

Hiring a Freelance Web Developer ($1,000 – $5,000)

For a more customized and professional website, hiring a freelance web designer or developer is a great option. Costs include:

• Custom Design & Development: $1,000 – $5,000
• Domain & Hosting: $50 – $300 per year
• Plugins & Software: $50 – $500 per year (depending on features)
• Ongoing Maintenance: $50 – $200 per month

This route is ideal for businesses that need a unique brand presence and additional features like appointment booking, e-commerce, or membership portals.

Hiring an Agency ($5,000 – $20,000+)

If you have a larger budget and need a full-scale website with advanced functionality, an agency may be the best option. Costs can include:

• Custom Design & Development: $5,000 – $20,000+
• SEO & Marketing Integration: $500 – $5,000
• Content Creation: $500 – $3,000
• Ongoing Support & Updates: $100 – $500 per month

Agencies provide a full team of designers, developers, and marketers, ensuring a high-quality, scalable website for your business.

Other Cost Considerations

• E-commerce Functionality: If you plan to sell products online, expect to pay an additional $500 – $5,000 for setup, depending on complexity.
• SEO & Marketing: A basic SEO setup can cost $500 – $2,000, while ongoing marketing services can range from $500 – $5,000 per month.
• Website Maintenance: Even a simple website requires maintenance, which can cost between $50 – $500 per month, depending on support needs.

Final Thoughts

The cost of a small business website varies widely based on your needs and approach. While DIY builders provide a low-cost entry point, investing in a professionally designed website can provide a better return in terms of branding, functionality, and scalability. Understanding your budget and business goals will help you determine the best path forward.

Have questions about website development? Contact us for a free consultation and find out which solution is right for your business!